Cookie Policy

We use optional Google Analytics 4 to understand website use and improve our pages. We also use Albacross to understand which companies visit the website and to support business-to-business marketing. LinkedIn Insight Tag supports advertising insights, website audiences and conversion measurement. Google Analytics loads only when analytics is allowed; Albacross and LinkedIn load only when marketing is allowed. You can choose either, both or neither. Optional switches start off. Choosing Allow all enables both; Only necessary leaves both off. Opening settings, closing them without saving or continuing to browse does not grant consent. Google advertising features, advertising personalization and Google signals remain disabled.

Use Cookie settings in the footer or the cookie icon to change the Analytics and Marketing switches, then choose Save settings. You can also choose Only necessary to turn off both purposes. Switching off a purpose stops future collection by those services and removes its accessible cookies. Information already sent is not erased. Choices last 180 days unless you change them or clear site storage. After expiry, we ask again before enabling optional services. We ask previous marketing opt-ins for a new choice before enabling LinkedIn; existing analytics choices and marketing refusals keep their original expiry. We cannot delete cookies stored under LinkedIn’s domain; use your browser or LinkedIn controls to manage those.

Your browser settings let you inspect, block and delete cookies and site storage. Choices apply separately to each browser and device. Clearing the consent preference means we will ask again. Blocking the administrative login cookie prevents the website editor from keeping you signed in; it is not required to read public pages.

A cookie is a small value stored by your browser and sent to a website with later requests. Cookies can keep a requested function, such as a signed-in session, working across page loads. Local storage and session storage hold information in your browser without automatically sending it with every request.

Session storage normally lasts for a browser tab’s session. Local storage can remain until the website or you remove it. First-party cookies are stored under this website’s domain; third-party cookies are stored under a different domain. A first-party cookie can still be used by an external provider: Google Analytics, Albacross and LinkedIn can receive information through first-party storage as well. The purpose, rather than the name or storage method, determines whether consent is required.

When you allow Analytics cookies, Google Analytics 4 helps us understand visits and page use so we can improve the website. Google receives page and session activity, browser and device information, approximate location and cookie identifiers. These identifiers distinguish browsers; they do not make the information anonymous. Our website does not deliberately send your name, email address or enquiry message as analytics event data.

Our integration removes query strings and fragments from the page address sent with its page-view event and limits the referring address to its website origin. Google signals, advertising personalization and Google advertising consent are disabled. Google states that, for EU traffic, it uses the IP address to derive approximate location and then discards it before logging the data. This does not mean that all analytics processing stays within the EU.

• Google’s EU data and privacy information

The _ga and _ga_FT435FMWY5 cookies distinguish browsers and maintain session information. We configure a 180-day expiry without extending it on each page load, rather than using Google’s default lifetime. Google Analytics is not loaded before Analytics consent, so declining it also prevents requests from this integration to Google Analytics.

• Google Analytics cookie documentation

When you allow Marketing cookies, we load the service provided by Albacross Nordic AB to identify visiting companies and support relevant business-to-business marketing. Its tracking documentation lists IP address, IP-based location, visited URLs including query strings, the referring website, cookie identifiers and the domain from form input fields. Albacross uses domain information to help associate a network address with an employer. Company identification can involve personal data, including where a business is a sole trader.

• Albacross tracking-data documentation

Albacross acts as our processor when providing the service and as a controller for its own service improvement. It explains that information can enrich its company database, which is also used for company-targeted advertising and shared with third-party data service providers for that purpose. Its privacy notice explains its own purposes, legal bases and rights procedures.

• Albacross Privacy Policy
• Albacross’s information for website visitors

Albacross lists nQ_cookieId and nQ_visitId as persistent cookies stored under the customer’s domain, with a one-year lifetime. Our 180-day consent preference is separate: the provider’s longer cookie lifetime does not authorize tracking after your consent expires or is withdrawn. You can turn Marketing off without turning Analytics off, and vice versa.

• Albacross cookie documentation

With Marketing enabled, LinkedIn Insight Tag supports audience insights, retargeting and conversion measurement. LinkedIn can receive visited and referring URLs, IP address, browser/device information, timestamps and identifiers. Its Website Actions feature can collect interactions such as button clicks. These data may be linked to a LinkedIn account.

• LinkedIn Insight Tag information
• LinkedIn Privacy Policy

Storage depends on location, browser and LinkedIn settings. The table gives examples, not a guarantee that every cookie is present. LinkedIn’s Ads ID applies outside the EU, EEA, UK and Quebec. Marketing withdrawal stops this website loading the tag again and clears accessible first-party identifiers. LinkedIn provides separate privacy controls.

• LinkedIn cookie table
• LinkedIn privacy controls

The local draft entries relate to authoring tools. They do not subscribe visitors to marketing or provide analytics. The standard authenticated page editors save approved content to the website’s content store.

Storage strictly necessary to provide a function you request, such as remembering your cookie choice or maintaining an authenticated editor session, can be used without optional-cookie consent. That exception does not make Google Analytics, Albacross, LinkedIn or marketing storage necessary.

Sweden’s Electronic Communications Act (2022:482), Chapter 9, Section 28, generally requires information and consent before storing or accessing information on your device. It includes limited exceptions for transmission and services you expressly request. Where cookie information is personal data, the GDPR also applies. We rely on your consent for our optional analytics, Albacross and LinkedIn tracking, not on the necessary-storage exception.

• Swedish Electronic Communications Act

The lifetimes in the table describe storage in your browser. They are not deletion deadlines for information already sent to Google, Albacross or LinkedIn. Retention of that information depends on the relevant purpose, service settings and contractual or legal requirements. Our Privacy Policy explains the retention criteria and how to request information or deletion. Withdrawing consent stops future collection by the disabled service; it does not affect the lawfulness of processing based on consent before withdrawal.

• Privacy Policy: retention
• Privacy Policy: your rights

External providers may process information outside Sweden and, depending on the service and its suppliers, outside the EU/EEA. Consent to cookies is not, by itself, a safeguard for international transfers. Our Privacy Policy explains the transfer requirements and how to ask which countries and safeguards apply to your information.

• Privacy Policy: recipients and transfers

The website links to services such as LinkedIn and our recruitment provider. A normal link opens an external website when you choose it; that website may use its own cookies and will provide its own information. Such links are different from automatically loading a third-party tracking script.

This policy describes the website version you are using. Cookies saved from an earlier visit or another service can remain in your browser until they expire or you remove them. You can inspect stored items and remove this site’s data through your browser’s privacy settings.

For information about optional analytics and marketing tools, enquiries, newsletter requests, legal bases and your data-protection rights, read our Privacy Policy. Cookie controls and marketing unsubscribe choices serve different purposes: deleting cookies does not withdraw a newsletter subscription.

PTS supervises the Swedish rules on storing and accessing information on your device. IMY supervises personal-data processing under the GDPR. You can contact PTS about cookie practices or complain to IMY about how personal data is handled. You do not have to contact us first.

• Swedish Post and Telecom Authority (PTS)
• Complain to IMY

We update this policy when the tools, purposes or storage used by the website change. The date above shows the latest revision. A general reference to marketing cookies is not permission to introduce any future tracking tool: we will provide updated information and request fresh consent where required before new processing starts.